Aqua, a mother of two daughters and one son, created the Charmz line with a strong focus on providing products for girls of color, instilling self-esteem from a young age. She, a skilled graphic artist, initially crafted these products for her children, particularly Valentine’s cards. However, she soon realized the importance of sharing these positive images with a broader audience. This led to the establishment of Charmzworld LLC, not only as a product-selling entity but also as a platform to promote the positive impact of these representations on children.
Aqua’s vision was to design age-appropriate characters that reflect the beauty and spirit of the targeted girls. The initial characters, “Maya” and “Jordan,” were inspired by her own daughters, while subsequent characters represented various skin tones, ages, and unique personalities. The core message is that every girl is beautiful, regardless of their appearance, hair type, or skin tone.
Charmzworld LLC strives to make a meaningful difference in the lives of young girls by promoting self-esteem and positive self-image.
To empower, enlighten and promote self-esteem in young girls by allowing them to see themselves in the products that they wear and use; to encourage them to”love yourself,” to show them that they are beautiful and that anything is possible.
What are Charmz?
The product line is called “Charmz,” it’s taken from the jewels that are on the tiara in our logo and our charms bracelet as well. Each charm has it’s own meaning.
The characters are called “Charmz Girls,” because their personalities repesent the charms’ meanings. Charmz Girls are wholesome, age-appropriate graphic characters that reflect the spirit and beauty of the girls who are targeted for this line of products. Each graphic has text with a positive affirmation to coincide with the image. Charmz are charming girls who are sparkling with personality. They are strong, talented, kind and beautiful on the inside and out.
What makes Charmz so special is that this product line is one of the first of its kind. Not many companies offer merchandise in which all of the characters are African-American.
How we became Charmzworld
Charmz was conceived in the mind of Aqua C. Nixon, President & CEO of Charmzworld LLC in 2007. One day while she was shopping for Valentine’s Day cards for her older daughter to hand out to her Kindergarten class, she couldn’t find anything she liked. She was surprised to find that there were no cards that featured an African American girl. She noticed that most brands may have one African American character in their product line, but they are not featured in their most popular items; and they are very hard to find. Discouraged, she decided to buy cards with butterflies instead because her daughter likes them. Her thought was, “If the cards are ‘from’ my daughter, they should reflect her in some way.” So she decided, being a painter & graphic artist, she may be able to create something for her daughter on her own; characters that both her girls would love and identify with. She wanted her girls to be able to walk into any store and find a brand that featured characters who look like them. She had found her inspiration, so she sat down and began to draw…and the rest is history. Charmzworld LLC was established in 2008.